Sealed Bid: One Platform. Two Auction Formats. Built for Global Reach.
AuctionConnect is built around one core idea: price discovery should reflect how markets actually operate.
As the platform has expanded across regions, it has become increasingly clear that global marine fuel markets cannot be approached with a single structure. Liquidity differs. Supplier density differs. Competitive behavior differs.
To address this, AuctionConnect has introduced Sealed Bid - a new price discovery format designed to bring structure and consistency to markets where a different approach is required.
Format designed for different port dynamics
Sealed Bid introduces a controlled bidding environment where suppliers submit confidential best offers without visibility into competing bids. This removes reactive pricing behavior and creates a structured and comparable process for both buyers and suppliers.
In highly liquid, high-flow ports such as Singapore, open bidding dynamics are effective because strong supplier participation supports real-time price formation. However, not all ports operate under these conditions.
In lower-flow ports, where supplier pools are smaller and liquidity is more limited, those same dynamics do not apply. A different approach is required - one that ensures consistent participation and meaningful outcomes.
Rather than applying a single format across all locations, AuctionConnect can now align the auction structure with the realities of each port - supporting consistent performance across markets and enabling true global coverage.
Unlocking global coverage
This is where Sealed Bid becomes critical.
Marine fuel procurement is inherently global, but it does not happen in uniform markets. High-liquidity hubs represent only part of the picture. A significant share of procurement takes place in ports where participation is more limited and dynamics are different.
By introducing Sealed Bid, AuctionConnect extends its ability to operate across this full spectrum.
Today, the platform spans:
+50 ports globally, USD +1 bilion traded annually, and +135 certified suppliers.
Sealed Bid plays a central role in activating lower-flow ports within this network, enabling structured participation and expanding the platform’s reach beyond the most competitive hubs.
This is a key step in making AuctionConnect truly global in presence - not only in coverage, but in its ability to operate effectively in every type of market.
Building infrastructure that reflects the market
The introduction of Sealed Bid is not simply a feature expansion. It reflects a broader shift toward building infrastructure that adapts to how procurement actually happens on a global scale.
“If we are serious about transforming marine fuel procurement, we cannot rely on a single format. Markets behave differently, and our infrastructure must reflect that. Sealed Bid is a key step in enabling AuctionConnect to operate globally - not just in the most competitive ports, but across all market environments.”
Says CEO of AuctionConnect, Kenneth Juhls.
Kim Sørensen, Chief Product & Technology Officer, adds:
“Sealed Bid allows us to bring structure to markets where liquidity is lower and participation is more concentrated. The team has done exceptional work making this a reality - delivering a consistent, governed process across all ports while adapting to the realities of each market.”
Sealed Bid strengthens AuctionConnect’s ability to deliver structured, transparent price discovery across a broader range of markets. It is not about adding another format.
It is about enabling the platform to scale globally - by applying the right structure where it creates the most value.
Contact: Kenneth Zahti Juhls
CEO
Mobile: +45 6162 8268
E-mail: keju@auctionconnect.com
About AuctionConnect
AuctionConnect is building the digital infrastructure for modern bunker procurement. It enables buyers and suppliers to conduct transactions that are transparent, data-driven, compliant, and efficient - turning complexity into competitive advantage.
Purpose-built for the shipping and bunkering industry, AuctionConnect delivers a neutral and independent solution that reduces complexity, strengthens governance, and lowers cost-to-serve across the value chain.
More than a procurement tool, AuctionConnect is setting a new digital standard for bunker procurement - transforming how the industry connects, collaborates, and transacts.